This study uses grey relational analysis, which is very flexible and ease of use to deal with
decision-making problems, to prioritize the business reputation of the seven companies in
information service industries with different parameters and weights settings. Though using
different parameters and weights could generate different priority, the study has revealed that
IBM in Taiwan and Motorola, Inc. in Taiwan were the two best companies in information
service industries, whereas the other five companies still have room for improvement. More
importantly, the gap in business reputation among the other four or five companies might not
be significant.
