Prioritizing the Business Reputation in Information Service Industries

ASIAIR > College of Computer Science > Department of Applied Informatics and Multimedia > Journal Article > Item 310904400/8995

Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/8995

Title:	Prioritizing the Business Reputation in Information Service Industries
Authors:	Jiunn-I Shieh;林士彥;吳信宏;廖岳祥
Keywords:	Business reputation;Grey relational analysis;Priority;Weight
Date:	2005
Issue Date:	2010-04-21 02:55:39 (UTC+0)
Abstract:	This study uses grey relational analysis, which is very flexible and ease of use to deal with decision-making problems, to prioritize the business reputation of the seven companies in information service industries with different parameters and weights settings. Though using different parameters and weights could generate different priority, the study has revealed that IBM in Taiwan and Motorola, Inc. in Taiwan were the two best companies in information service industries, whereas the other five companies still have room for improvement. More importantly, the gap in business reputation among the other four or five companies might not be significant.
Relation:	管理科學研究 2(2):1-11
Appears in Collections:	[Department of Applied Informatics and Multimedia] Journal Article

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