Prioritizing the Business Reputation in Information Service Industries

ASIA unversity > 資訊學院 > 行動商務與多媒體應用學系 > 期刊論文 > Item 310904400/8995

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题名:	Prioritizing the Business Reputation in Information Service Industries
作者:	Jiunn-I Shieh;林士彥;吳信宏;廖岳祥
关键词:	Business reputation;Grey relational analysis;Priority;Weight
日期:	2005
上传时间:	2010-04-21 02:55:39 (UTC+0)
摘要:	This study uses grey relational analysis, which is very flexible and ease of use to deal with decision-making problems, to prioritize the business reputation of the seven companies in information service industries with different parameters and weights settings. Though using different parameters and weights could generate different priority, the study has revealed that IBM in Taiwan and Motorola, Inc. in Taiwan were the two best companies in information service industries, whereas the other five companies still have room for improvement. More importantly, the gap in business reputation among the other four or five companies might not be significant.
關聯:	管理科學研究 2(2):1-11
显示于类别:	[行動商務與多媒體應用學系] 期刊論文

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