"This study adopts a comparative case study to
explore managerial difference of trading websites between
mainland China and Taiwan. Taobao.com in mainland
China and Yahoo!Taiwan are the selected cases. Through
the credit rating system of the cases, this study collects a
total of 3,243 appraisals of the sellers whose sale ranks first
in eight industries. Each appraisal is used as a unit of
analysis. Firstly there are 13 key management factors
induced in this study. Then the comparative case study
between mainland China and Taiwan is carried out
according to these 13 factors. Finally this study derives
three propositions. These propositions hint some managerial
implications for both storekeepers in mainland China and
Taiwan. "
Relation:
2011 International Conference on Information Management, Innovation Management and Industrial Engineering
