ASIA unversity:Item 310904400/18383
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    题名: A comparative analysis of trading website management between mainland China and Taiwan
    作者: 朱立聖;Chu, Li-Sheng;紀慧如;Chi, Hui Ru;邱文宏;Chiu, Wen-Hong;林佩冠;LIN, Pei-Kuan
    贡献者: 經營管理學系
    关键词: "trading website, trading community, comparative case study"
    日期: 2012
    上传时间: 2012-11-26 04:47:58 (UTC+0)
    摘要: "This study adopts a comparative case study to
    explore managerial difference of trading websites between
    mainland China and Taiwan. Taobao.com in mainland
    China and Yahoo!Taiwan are the selected cases. Through
    the credit rating system of the cases, this study collects a
    total of 3,243 appraisals of the sellers whose sale ranks first
    in eight industries. Each appraisal is used as a unit of
    analysis. Firstly there are 13 key management factors
    induced in this study. Then the comparative case study
    between mainland China and Taiwan is carried out
    according to these 13 factors. Finally this study derives
    three propositions. These propositions hint some managerial
    implications for both storekeepers in mainland China and
    Taiwan. "
    關聯: 2011 International Conference on Information Management, Innovation Management and Industrial Engineering
    显示于类别:[經營管理學系 ] 會議論文

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