A comparative analysis of trading website management between mainland China and Taiwan

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Title:	A comparative analysis of trading website management between mainland China and Taiwan
Authors:	朱立聖;Chu, Li-Sheng;紀慧如;Chi, Hui Ru;邱文宏;Chiu, Wen-Hong;林佩冠;LIN, Pei-Kuan
Contributors:	經營管理學系
Keywords:	"trading website, trading community, comparative case study"
Date:	2012
Issue Date:	2012-11-26 04:47:58 (UTC+0)
Abstract:	"This study adopts a comparative case study to explore managerial difference of trading websites between mainland China and Taiwan. Taobao.com in mainland China and Yahoo!Taiwan are the selected cases. Through the credit rating system of the cases, this study collects a total of 3,243 appraisals of the sellers whose sale ranks first in eight industries. Each appraisal is used as a unit of analysis. Firstly there are 13 key management factors induced in this study. Then the comparative case study between mainland China and Taiwan is carried out according to these 13 factors. Finally this study derives three propositions. These propositions hint some managerial implications for both storekeepers in mainland China and Taiwan. "
Relation:	2011 International Conference on Information Management, Innovation Management and Industrial Engineering
Appears in Collections:	[Department of Business Administration] Proceedings

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