"This study aims to explore evidence-based
medicine (EBM) acceptance process of physicians. The
perspective of customer experience management is applied
to this study. A total of 32 in-depth interviews were
conducted with 23 key informants and analyzed using the
techniques of grounded theory. The result shows the
acceptance process consisting of six stages: 1) perceived
instrumental advantage; 2) perceived emotional advantage;
3) perceived anxiety; 4) communication improvement; 5)
behavior influence; 6) omnipotent myth. This study
provides an effective management strategy for hospital
managers to diffuse an EBM system. "
Relation:
The 8th IEEE International Conference on Service Systems and Service Management (ICSSSM 2011)