Exploring Evidence-based Medicine Acceptance Process Based on a Perspective of Customer Experience Management

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Title:	Exploring Evidence-based Medicine Acceptance Process Based on a Perspective of Customer Experience Management
Authors:	朱立聖;Chu, Li-Sheng
Contributors:	經營管理學系
Keywords:	"evidence-based medicine,;innovation diffusion;technology acceptance;customer experience management;grounded theory"
Date:	2011-06
Issue Date:	2012-11-22 09:19:07 (UTC+0)
Abstract:	"This study aims to explore evidence-based medicine (EBM) acceptance process of physicians. The perspective of customer experience management is applied to this study. A total of 32 in-depth interviews were conducted with 23 key informants and analyzed using the techniques of grounded theory. The result shows the acceptance process consisting of six stages: 1) perceived instrumental advantage; 2) perceived emotional advantage; 3) perceived anxiety; 4) communication improvement; 5) behavior influence; 6) omnipotent myth. This study provides an effective management strategy for hospital managers to diffuse an EBM system. "
Relation:	The 8th IEEE International Conference on Service Systems and Service Management (ICSSSM 2011)
Appears in Collections:	[Department of Business Administration] Proceedings

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