Exploring Evidence-based Medicine Acceptance Process Based on a Perspective of Customer Experience Management

ASIA unversity > 管理學院 > 經營管理學系 > 會議論文 > Item 310904400/13755

jsp.display-item.identifier=請使用永久網址來引用或連結此文件: http://asiair.asia.edu.tw/ir/handle/310904400/13755

题名:	Exploring Evidence-based Medicine Acceptance Process Based on a Perspective of Customer Experience Management
作者:	朱立聖;Chu, Li-Sheng
贡献者:	經營管理學系
关键词:	"evidence-based medicine,;innovation diffusion;technology acceptance;customer experience management;grounded theory"
日期:	2011-06
上传时间:	2012-11-22 09:19:07 (UTC+0)
摘要:	"This study aims to explore evidence-based medicine (EBM) acceptance process of physicians. The perspective of customer experience management is applied to this study. A total of 32 in-depth interviews were conducted with 23 key informants and analyzed using the techniques of grounded theory. The result shows the acceptance process consisting of six stages: 1) perceived instrumental advantage; 2) perceived emotional advantage; 3) perceived anxiety; 4) communication improvement; 5) behavior influence; 6) omnipotent myth. This study provides an effective management strategy for hospital managers to diffuse an EBM system. "
關聯:	The 8th IEEE International Conference on Service Systems and Service Management (ICSSSM 2011)
显示于类别:	[經營管理學系 ] 會議論文

文件中的档案:

档案	描述	大小	格式	浏览次数
index.html		0Kb	HTML	281	检视/开启
05959429.pdf		236Kb	Adobe PDF	150	检视/开启

在ASIAIR中所有的数据项都受到原著作权保护.