ASIA unversity:Item 310904400/964
English  |  正體中文  |  简体中文  |  Items with full text/Total items : 94286/110023 (86%)
Visitors : 21661020      Online Users : 237
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/964


    Title: ?遊台電發電廠動機、滿意?及其對企業形象之影響研究
    Tourists' Motivation Satisfaction and Corporate Image–A Study of Taipower's Strategy to Open It's Power Plants for Public Visit
    Authors: 林明成
    Contributors: 國際企業學系碩士在職專班
    Date: 2007
    Issue Date: 2009-10-12 09:05:17 (UTC+0)
    Abstract: 自2003 年台電公司實施開放電廠觀光政策，以加強外部溝通並提昇企業形象。近年來，由於休閒旅遊產業快速發展，各縣市政府亦積極將台電開放電廠觀光之景點，納入地方整體發展觀光策略中。本研究利用因素分析來瞭解參與旅遊台電發電廠遊客之動機，並探討動機與旅遊滿意度、旅遊滿意度與企業形象是否顯著相關？至旅遊動機與滿意度受遊客社經背景及旅遊特性之影響，亦是本研究之重點。研究結果顯示：（1）因素分析萃取四個動機構面，其中以「自我學習」為旅遊活動之最大核心所在；（2）單因子變異數分析指出，旅遊動機與滿意度受遊客社經背景及旅遊特性之影響；（3）相關分析顯示，旅遊動機與旅遊滿意度、旅遊滿意度與企業形象顯著相關。
    Appears in Collections:[Department of International Business] Theses & dissertations

    Files in This Item:

    File Description SizeFormat
    index.html0KbHTML388View/Open


    All items in ASIAIR are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback