To Investigate the Relationship among Quality of Green Products, Green Brand Image, Green Customer Satisfaction and Green Customer Loyalty ─ A Case Study of the Domestic Appliance Industry

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Title:	To Investigate the Relationship among Quality of Green Products, Green Brand Image, Green Customer Satisfaction and Green Customer Loyalty ─ A Case Study of the Domestic Appliance Industry
Authors:	Chen, Pi Ya
Contributors:	經營管理學系碩士在職專班
Keywords:	Green Product Qulity;Green Brand Image;Green Customer Satisfaction;Green Customer Loyalty
Date:	2015
Issue Date:	2015-11-19
Publisher:	亞洲大學
Abstract:	As international environmental awareness , consumers demand more green products , so many companies have invested in green-related production, design and marketing, with the global green trend . The purpose of this study is to investigate how the domestic appliance industry by enhancing the quality of green products , green create a good brand image, increase green customer satisfaction , customer loyalty and then get green . In this study, appliance user northern, central and southern regions of Taiwan , with paper questionnaires , a total of 350 questionnaires , 306 valid questionnaires were recovered through descriptive statistics, factor analysis, reliability analysis, validity analysis, regression analysis and other analytical methods to explain the structure and the establishment of evaluation. Conclusions are as follows : 1.green products have a significant positive impact on the quality of the green brand image. 2.green products have a significant positive impact on the quality of the green customer satisfaction. 3. green products have a significant positive impact on the quality of the green customer loyalty. 4. green brand image has a significant positive impact on the green customer satisfaction. 5. green satisfaction has a significant positive impact on the green customer loyalty.
Appears in Collections:	[經營管理學系 ] 博碩士論文

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