ASIA unversity:Item 310904400/95762
English  |  正體中文  |  简体中文  |  Items with full text/Total items : 94286/110023 (86%)
Visitors : 21659715      Online Users : 462
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/95762


    Title: To Investigate the Relationship among Quality of Green Products, Green Brand Image, Green Customer Satisfaction and Green Customer Loyalty ─ A Case Study of the Domestic Appliance Industry
    Authors: Chen, Pi Ya
    Contributors: 經營管理學系碩士在職專班
    Keywords: Green Product Qulity;Green Brand Image;Green Customer Satisfaction;Green Customer Loyalty
    Date: 2015
    Issue Date: 2015-11-19
    Publisher: 亞洲大學
    Abstract: As international environmental awareness , consumers demand more green products , so many companies have invested in green-related production, design and marketing, with the global green trend . The purpose of this study is to investigate how the domestic appliance industry by enhancing the quality of green products , green create a good brand image, increase green customer satisfaction , customer loyalty and then get green . In this study, appliance user northern, central and southern regions of Taiwan , with paper questionnaires , a total of 350 questionnaires , 306 valid questionnaires were recovered through descriptive statistics, factor analysis, reliability analysis, validity analysis, regression analysis and other analytical methods to explain the structure and the establishment of evaluation.
    Conclusions are as follows : 1.green products have a significant positive impact on the quality of the green brand image. 2.green products have a significant positive impact on the quality of the green customer satisfaction. 3. green products have a significant positive impact on the quality of the green customer loyalty. 4. green brand image has a significant positive impact on the green customer satisfaction. 5. green satisfaction has a significant positive impact on the green customer loyalty.
    Appears in Collections:[Department of Business Administration] Theses & dissertations

    Files in This Item:

    File Description SizeFormat
    index.html0KbHTML214View/Open


    View Licence

    All items in ASIAIR are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback