Establishing A Strategic Alliance for Taiwanese Rural Wineries

ASIA unversity > 亞洲學術期刊 > Asian Journal of Management and Humanity Sciences > v.4 n.2-3 > Item 310904400/9406

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題名:	Establishing A Strategic Alliance for Taiwanese Rural Wineries
作者:	TAIN-FUNG WU YA-LEE HO YUAW-HO CHANG
貢獻者:	Institute of Business Administration, Asia University, Taiwan
關鍵詞:	rural wineries strategic alliance value chain competitive advantage.
日期:	2009
上傳時間:	2010-05-06 08:44:01 (UTC+0)
摘要:	ABSTRACT In a rapidly developing and completive market, the survival of rural wineries depends on the continuous upgrading of competitive value in Taiwan. There are many different value activities in the value chain, and each one involves different buyer’s needs. There can be more than one successful strategic alliance in an industry if there are a number of attributes that are widely valued by customers. Analyzing a value chain may produce another way for a strategic alliance with buyer value. This paper defines the common value chain of rural wineries. Initially we use a literature review and then, through personal interviewing, interpret how the Taiwanese rural wineries’ managers upgrade their product value. Finally, we invited leaders from rural wineries to focus group interviews and discussed concrete strategies for alliance. The results will upgrade the research on competitive advantage and provide the rural winery managers with concrete strategies for future alliance planning.
關聯:	Asian Journal of Management and Humanity Sciences 4(2-3):147-160
顯示於類別:	[Asian Journal of Management and Humanity Sciences] v.4 n.2-3

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