Establishing A Strategic Alliance for Taiwanese Rural Wineries

ASIAIR > Asia University Journals > Asian Journal of Management and Humanity Sciences > v.4 n.2-3 > Item 310904400/9406

Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/9406

Title:	Establishing A Strategic Alliance for Taiwanese Rural Wineries
Authors:	TAIN-FUNG WU YA-LEE HO YUAW-HO CHANG
Contributors:	Institute of Business Administration, Asia University, Taiwan
Keywords:	rural wineries strategic alliance value chain competitive advantage.
Date:	2009
Issue Date:	2010-05-06 08:44:01 (UTC+0)
Abstract:	ABSTRACT In a rapidly developing and completive market, the survival of rural wineries depends on the continuous upgrading of competitive value in Taiwan. There are many different value activities in the value chain, and each one involves different buyer’s needs. There can be more than one successful strategic alliance in an industry if there are a number of attributes that are widely valued by customers. Analyzing a value chain may produce another way for a strategic alliance with buyer value. This paper defines the common value chain of rural wineries. Initially we use a literature review and then, through personal interviewing, interpret how the Taiwanese rural wineries’ managers upgrade their product value. Finally, we invited leaders from rural wineries to focus group interviews and discussed concrete strategies for alliance. The results will upgrade the research on competitive advantage and provide the rural winery managers with concrete strategies for future alliance planning.
Relation:	Asian Journal of Management and Humanity Sciences 4(2-3):147-160
Appears in Collections:	[Asian Journal of Management and Humanity Sciences] v.4 n.2-3

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