ASIA unversity:Item 310904400/939
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    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/939


    Title: 節慶活動顧客服務品質、關係品質及忠誠度之探討-以宜蘭綠色博覽會為例
    A Study of Customer Service Quality Relationship Quality and Loyalty in Special Event - A Case of Yi-Lan Green Exposition
    Authors: 王郁方
    Contributors: 國際企業學系碩士班
    Date: 2006
    Issue Date: 2009-10-12 09:04:56 (UTC+0)
    Abstract: 節慶活動的舉辦在近年來成為各觀光景點中最快速發展的型式之一。本研究以參與2006年宜蘭綠色博覽會之遊客為對象，並應用結構方程模式探討服務品質、關係品質與忠誠度之間的關係，以協助相關單位發展及執行有效的行銷策略。研究結果顯示：(1)服務品質與關係品質之間的效果為正且顯著。(2)關係品質中的顧客滿意度為服務品質與顧客忠誠度影響關係之重要中介變數。(3)較高的服務品質或信任感不必然產生較高的顧客忠誠度。
    Appears in Collections:[Department of International Business] Theses & dissertations

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