An optimal demand function constructed by consumer willing-to-pay price and transaction cost

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题名:	An optimal demand function constructed by consumer willing-to-pay price and transaction cost
作者:	Chang, Horng-Jinh;Chen, Po-Yu
贡献者:	Department of Business Administration
关键词:	Costs;Distribution functions;Normal distribution;Probability density function;Applications.;Bivariate;Bivariate normal distribution;Demand function;Reasoning processes;Transaction cost;Willing-to-pay price
日期:	2008
上传时间:	2010-04-08 10:54:08 (UTC+0)
出版者:	Asia University
摘要:	The demand function of a product is constructed as a bivariate normal distribution function with the consumer willing-to-pay price and the unit transaction cost as variables. Such a bivariate distributed demand function is much different from those of traditional demand functions, and can catch more practical situations. This study focuses on the reasoning process in constructing such a bivariate distributed demand function and its characteristics, as well as its feasible applications.
關聯:	International Journal of Information and Management Sciences 19:717-728
显示于类别:	[經營管理學系 ] 期刊論文

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