An optimal demand function constructed by consumer willing-to-pay price and transaction cost

ASIAIR > College of Management > Department of Business Administration > Journal Article > Item 310904400/8756

Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/8756

Title:	An optimal demand function constructed by consumer willing-to-pay price and transaction cost
Authors:	Chang, Horng-Jinh;Chen, Po-Yu
Contributors:	Department of Business Administration
Keywords:	Costs;Distribution functions;Normal distribution;Probability density function;Applications.;Bivariate;Bivariate normal distribution;Demand function;Reasoning processes;Transaction cost;Willing-to-pay price
Date:	2008
Issue Date:	2010-04-08 10:54:08 (UTC+0)
Publisher:	Asia University
Abstract:	The demand function of a product is constructed as a bivariate normal distribution function with the consumer willing-to-pay price and the unit transaction cost as variables. Such a bivariate distributed demand function is much different from those of traditional demand functions, and can catch more practical situations. This study focuses on the reasoning process in constructing such a bivariate distributed demand function and its characteristics, as well as its feasible applications.
Relation:	International Journal of Information and Management Sciences 19:717-728
Appears in Collections:	[Department of Business Administration] Journal Article

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