日本在1970年代的高度經濟發展後，農山村人口外流，形成過疏化的現象，導致農山村產業衰退；但是另一方面，卻也因為許多農山村因為開發遲緩而具有豐富的環境生態資源及自然景觀，其歷史文化財等觀光資源亦獲得良好保存。近年來地方政府成功的推動造鎮計畫，有效的吸引遊客前往，而振興了地方農業的發展。2004年日本提出「Yokoso Japan!」的觀光客倍增計畫，其中綠色觀光就扮演了重要的角色，使訪日的外國遊客首度突破六百萬人。 本研究以日本九州大分縣及宮崎縣，在發展綠色觀光上成功的地區為例，透過資料收集與深度訪談的方式，歸納出其成功的要素，冀能對台灣在發展產業觀光上有所幫助。With Since the economic development of Japan was expanding in 1970， there were so many people moving away form rural and mountain village. The over-evacuative phenomenon resulted in the industry recession of these villages. However， the rich environmental ecological resources and natural landscape were conserved， and the historical cultural treasure and tourism attraction were reserved by the slow and tardy development too. Lately， the successful greentourism plan was set into action by government， which was attracted a lot of tourists to visit these villages and promoted the development local industries. This research were using the document collection and deep interview method to induct the successful developing requirements at Oita-pref ，Miyazaki-pref，in Japan ， and hope this research will be helpful of developing the rural tourism in Taiwan.
