ASIA unversity:Item 310904400/3741
English  |  正體中文  |  简体中文  |  全文笔数/总笔数 : 94286/110023 (86%)
造访人次 : 21683778      在线人数 : 598
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻


    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: http://asiair.asia.edu.tw/ir/handle/310904400/3741


    题名: The Study of the Maxminization of
    作者: Lee,Shui-Chang
    贡献者: Department of Business Administration
    关键词: targetted gift;perceiving value;affection of the organization
    日期: 2009
    上传时间: 2009-11-17 11:18:23 (UTC+0)
    出版者: Asia University
    摘要: The purpose of this research is to explore the gift receivers? perceived value of the mass gift giving of the organization. Under vavious types of gifts, the maximum value of the perceptions and the receptions toward the organization?the gift givers, are studied. The subjects are the gift receivers from Nantou County. There are 311 questionnaires handed out. The research method used in this study was through survey. The questionnaire, the Inventory of Gift Receivers? Perception of the Mass Gift Giving of the Organization? was made up by the researcher. There are six phases of this inventory including the cash value gifts, symbolic value gifts, practical value gifts, social value gifts, perceived value gifts, and perceived quality value gifts. The data were collected and analyzed by SPSS (Statistical Package for Social Science) Window 12.0, Chinese Version. The data were tested by independent sampling, T-test, one-way ANOVA, and one-way ANCOVA. The conclusions were drawn. And the results are stated as follows:
    1.The perceiving value of the gfits is fluntuated significantly by the value of thegifts.
    2.The affection of the gift receivers toward the organization is fluntuatedsignificantly by the various kinds of gifts.
    3.The higher perceived value of the gifts, the higher the affection is towards theorganization.
    4.In terms of the gifts, the higher the perception of the quality of the gifts, the higerthe perceiving value of that gifts.
    5.In terms of the gift value, the higher the gift receivers? perception towards the gifts, the higher the perceiving value of that gifts.
    In sum up, the conclusions are drawn, and the suggestions towards the variousorganizations, the future gift givers, are made for future references.
    显示于类别:[經營管理學系 ] 博碩士論文

    文件中的档案:

    档案 大小格式浏览次数
    0KbUnknown303检视/开启


    在ASIAIR中所有的数据项都受到原著作权保护.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈