ASIA unversity:Item 310904400/3741
English  |  正體中文  |  简体中文  |  全文筆數/總筆數 : 94286/110023 (86%)
造訪人次 : 21685843      線上人數 : 822
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜尋範圍 查詢小技巧：
  • 您可在西文檢索詞彙前後加上"雙引號"，以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋，建議至進階搜尋限定作者欄位，可獲得較完整資料
    •  進階搜尋


    請使用永久網址來引用或連結此文件: http://asiair.asia.edu.tw/ir/handle/310904400/3741


    題名: The Study of the Maxminization of
    作者: Lee,Shui-Chang
    貢獻者: Department of Business Administration
    關鍵詞: targetted gift;perceiving value;affection of the organization
    日期: 2009
    上傳時間: 2009-11-17 11:18:23 (UTC+0)
    出版者: Asia University
    摘要: The purpose of this research is to explore the gift receivers? perceived value of the mass gift giving of the organization. Under vavious types of gifts, the maximum value of the perceptions and the receptions toward the organization?the gift givers, are studied. The subjects are the gift receivers from Nantou County. There are 311 questionnaires handed out. The research method used in this study was through survey. The questionnaire, the Inventory of Gift Receivers? Perception of the Mass Gift Giving of the Organization? was made up by the researcher. There are six phases of this inventory including the cash value gifts, symbolic value gifts, practical value gifts, social value gifts, perceived value gifts, and perceived quality value gifts. The data were collected and analyzed by SPSS (Statistical Package for Social Science) Window 12.0, Chinese Version. The data were tested by independent sampling, T-test, one-way ANOVA, and one-way ANCOVA. The conclusions were drawn. And the results are stated as follows:
    1.The perceiving value of the gfits is fluntuated significantly by the value of thegifts.
    2.The affection of the gift receivers toward the organization is fluntuatedsignificantly by the various kinds of gifts.
    3.The higher perceived value of the gifts, the higher the affection is towards theorganization.
    4.In terms of the gifts, the higher the perception of the quality of the gifts, the higerthe perceiving value of that gifts.
    5.In terms of the gift value, the higher the gift receivers? perception towards the gifts, the higher the perceiving value of that gifts.
    In sum up, the conclusions are drawn, and the suggestions towards the variousorganizations, the future gift givers, are made for future references.
    顯示於類別:[經營管理學系 ] 博碩士論文

    文件中的檔案:

    檔案 大小格式瀏覽次數
    0KbUnknown304檢視/開啟


    在ASIAIR中所有的資料項目都受到原著作權保護.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回饋