| Abstract: | The purpose of this research is to explore the gift receivers? perceived value of the mass gift giving of the organization. Under vavious types of gifts, the maximum value of the perceptions and the receptions toward the organization?the gift givers, are studied. The subjects are the gift receivers from Nantou County. There are 311 questionnaires handed out. The research method used in this study was through survey. The questionnaire, the Inventory of Gift Receivers? Perception of the Mass Gift Giving of the Organization? was made up by the researcher. There are six phases of this inventory including the cash value gifts, symbolic value gifts, practical value gifts, social value gifts, perceived value gifts, and perceived quality value gifts. The data were collected and analyzed by SPSS (Statistical Package for Social Science) Window 12.0, Chinese Version. The data were tested by independent sampling, T-test, one-way ANOVA, and one-way ANCOVA. The conclusions were drawn. And the results are stated as follows:
1.The perceiving value of the gfits is fluntuated significantly by the value of thegifts.
2.The affection of the gift receivers toward the organization is fluntuatedsignificantly by the various kinds of gifts.
3.The higher perceived value of the gifts, the higher the affection is towards theorganization.
4.In terms of the gifts, the higher the perception of the quality of the gifts, the higerthe perceiving value of that gifts.
5.In terms of the gift value, the higher the gift receivers? perception towards the gifts, the higher the perceiving value of that gifts.
In sum up, the conclusions are drawn, and the suggestions towards the variousorganizations, the future gift givers, are made for future references. |
