ASIA unversity:Item 310904400/3442
English  |  正體中文  |  简体中文  |  全文筆數/總筆數 : 94286/110023 (86%)
造訪人次 : 21661254      線上人數 : 463
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜尋範圍 查詢小技巧：
  • 您可在西文檢索詞彙前後加上"雙引號"，以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋，建議至進階搜尋限定作者欄位，可獲得較完整資料
    •  進階搜尋


    請使用永久網址來引用或連結此文件: http://asiair.asia.edu.tw/ir/handle/310904400/3442


    題名: The Intention of Tourism Systems to Sell Farm Specialty Products through Local-Marketing Channel in Taiwan
    作者: zhang yi lun
    貢獻者: Department of Business Administration
    關鍵詞: Local-marketing, Tourism system, Intention
    日期: 2004
    上傳時間: 2009-11-17 11:17:03 (UTC+0)
    出版者: Asia University
    摘要: The purpose of this research is to inquire the intention of tourism systems to sellfarm specialty products through local-marketing channel. To achieve this purpose,the researcher chose the items and areas of them through cultural heritage to construct the foundation, took the scenic spots, leisure vacation centers and hotels or restaurants as samples to collect data for analysis by survey. Take the cooperative relations, the payment method, the management deeds, the advertisement promotes sales, the service quality and the consumption as variables to inquire the expectation in advance and real experience for tourism systems when they sell the farm specialty products through local-marketing channel. The findings of the research are:(1)Most of the tourism systems that have sold the farm specialty products through local-marketing channel will continue to because of the added value.(2) The reasons they considered reveal the characteristics of the channel of the tourism systems.(3)The major marketing programming for the tourism
    systems in the future emphasize on the strengthening product package, integrating marketing gateways, creating product traits and holding promoting activities.(4)Integrating marketing gateways, holding jointed promoting activities and governmental guidance are the most urgent assistances at present. The results according to the analysis by SEM reveal that ?seller?s expectation ? , ?perceptive result? and ?disconfirmation? will influence ?intention of selling ?positively.
    顯示於類別:[經營管理學系 ] 博碩士論文

    文件中的檔案:

    檔案 大小格式瀏覽次數
    0KbUnknown423檢視/開啟


    在ASIAIR中所有的資料項目都受到原著作權保護.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回饋