ASIA unversity:Item 310904400/3442
English  |  正體中文  |  简体中文  |  Items with full text/Total items : 94286/110023 (86%)
Visitors : 21699416      Online Users : 576
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/3442


    Title: The Intention of Tourism Systems to Sell Farm Specialty Products through Local-Marketing Channel in Taiwan
    Authors: zhang yi lun
    Contributors: Department of Business Administration
    Keywords: Local-marketing, Tourism system, Intention
    Date: 2004
    Issue Date: 2009-11-17 11:17:03 (UTC+0)
    Publisher: Asia University
    Abstract: The purpose of this research is to inquire the intention of tourism systems to sellfarm specialty products through local-marketing channel. To achieve this purpose,the researcher chose the items and areas of them through cultural heritage to construct the foundation, took the scenic spots, leisure vacation centers and hotels or restaurants as samples to collect data for analysis by survey. Take the cooperative relations, the payment method, the management deeds, the advertisement promotes sales, the service quality and the consumption as variables to inquire the expectation in advance and real experience for tourism systems when they sell the farm specialty products through local-marketing channel. The findings of the research are:(1)Most of the tourism systems that have sold the farm specialty products through local-marketing channel will continue to because of the added value.(2) The reasons they considered reveal the characteristics of the channel of the tourism systems.(3)The major marketing programming for the tourism
    systems in the future emphasize on the strengthening product package, integrating marketing gateways, creating product traits and holding promoting activities.(4)Integrating marketing gateways, holding jointed promoting activities and governmental guidance are the most urgent assistances at present. The results according to the analysis by SEM reveal that ?seller?s expectation ? , ?perceptive result? and ?disconfirmation? will influence ?intention of selling ?positively.
    Appears in Collections:[Department of Business Administration] Theses & dissertations

    Files in This Item:

    File SizeFormat
    0KbUnknown423View/Open


    All items in ASIAIR are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback