| Abstract: | This research is for the purpose of discussing the l i f e
insurance company customer to relate strategy of step and the
pattern the managemen t , the time can carry on the findings as
life insurance industry various companies Customer
Relationship Management, the reference. This research uses the
depth interview law, the interview object is five life insurance
company executive, obtains participant's agreement in the
interview process to carry on the sound recording, and will
record the files to transfer word by word the manuscript, carries
on the code immediately and further carries on the findings
analysis and the discussion.
According to the literature analysis, the interview as well as
the researcher observed result carry on the triangle
confirmation, obtains the conclusion: the life insurance
industry Customer Relationship Management key of success
factor the management to divide into the information
standardization, the trans-departmental coordinated operation,
the standard work flow, the responsible support and the
organization approves; Second, the life insurance industry
Customer Relationship Management strategy step to divide into
the establishment information bank, to analyze the customer
material, the identification value customer, the good customer
to interact, to detain the value customer, to discover the
potential customer; Third, the life insurance industry Customer
Relationship Management pattern to divide into the active
management, the circuit management, the goal customer. |
