ASIA unversity:Item 310904400/3113
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    题名: The life insurance company Customer Relationship Management pattern- Take the Cathay Life Insurance as the example.
    作者: Tsai chih-hsiang
    贡献者: Department of International Business
    关键词: Customer Relationship Management;the life insurance company
    日期: 2009
    上传时间: 2009-11-16 11:34:06 (UTC+0)
    出版者: Asia University
    摘要: This research is for the purpose of discussing the l i f e
    insurance company customer to relate strategy of step and the
    pattern the managemen t , the time can carry on the findings as
    life insurance industry various companies Customer
    Relationship Management, the reference. This research uses the
    depth interview law, the interview object is five life insurance
    company executive, obtains participant's agreement in the
    interview process to carry on the sound recording, and will
    record the files to transfer word by word the manuscript, carries
    on the code immediately and further carries on the findings
    analysis and the discussion.
    According to the literature analysis, the interview as well as
    the researcher observed result carry on the triangle
    confirmation, obtains the conclusion: the life insurance
    industry Customer Relationship Management key of success
    factor the management to divide into the information
    standardization, the trans-departmental coordinated operation,
    the standard work flow, the responsible support and the
    organization approves; Second, the life insurance industry
    Customer Relationship Management strategy step to divide into
    the establishment information bank, to analyze the customer
    material, the identification value customer, the good customer
    to interact, to detain the value customer, to discover the
    potential customer; Third, the life insurance industry Customer
    Relationship Management pattern to divide into the active
    management, the circuit management, the goal customer.
    显示于类别:[國際企業學系] 博碩士論文

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