| Abstract: | This study treats the chain types and the operational efficiency of the
international tourist hotels in Taiwan. The objects of this study are the
international tourist hotels in Taiwan. Firstly, assort those hotels according to
the chain types of the international tourist hotels. Then evaluate the
input-output relative efficiency by using DEA?Data Envelopment Analysis?
DEA?. Furthermore, base on the report in 2004 of the yearly operating analysis
reports of the international tourist hotels in Taiwan compiled by Tourist Bureau,
Ministry of Transportation and Communications R. O. C., the operating
efficiency is analyzed.
The research shows that (1) on the part of the number of the hotel rooms, the
more room an international tourist hotel has, the higher the operational
efficiency is, which means the number of the hotel room may affect the
percentage of market share and it has great effect on the operational efficiency.
(2) On the part of the price, the lower the all expense of the hotel is, the higher
the operational efficiency is, which means the all expense has great effect on
the operational efficiency. (3) On the part of the average production value, the
higher the operational efficiency is, the higher is the operational efficiency,
which means the average production value may cause effect on the earnings of
the hotel. (4) On the part of the scale remuneration, the higher remuneration an
international tourist hotel has, the higher the operational efficiency is which
means the scale remuneration has great effect on the operational efficiency.
(5)on the part of the number of the employees, the less number the hotel has,
the higher the operational efficiency is, which means the number of the
employees has great effect on the operational efficiency. (6) On the part of the
chain hotels, the more chain international chain hotels there are, which means
the number of the chain international has great effect on the operational
efficiency. |
