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    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/2994


    Title: The operational Efficiency of the Chain Types of the International Tourist Hotels in Taiwan
    Authors: luo yu shuen
    Contributors: Department of International Business
    Keywords: International tourist hotels;Data Envelopment Analysis;Operational efficiency
    Date: 2006
    Issue Date: 2009-11-16 11:33:39 (UTC+0)
    Publisher: Asia University
    Abstract: This study treats the chain types and the operational efficiency of the
    international tourist hotels in Taiwan. The objects of this study are the
    international tourist hotels in Taiwan. Firstly, assort those hotels according to
    the chain types of the international tourist hotels. Then evaluate the
    input-output relative efficiency by using DEA?Data Envelopment Analysis?
    DEA?. Furthermore, base on the report in 2004 of the yearly operating analysis
    reports of the international tourist hotels in Taiwan compiled by Tourist Bureau,
    Ministry of Transportation and Communications R. O. C., the operating
    efficiency is analyzed.
    The research shows that (1) on the part of the number of the hotel rooms, the
    more room an international tourist hotel has, the higher the operational
    efficiency is, which means the number of the hotel room may affect the
    percentage of market share and it has great effect on the operational efficiency.
    (2) On the part of the price, the lower the all expense of the hotel is, the higher
    the operational efficiency is, which means the all expense has great effect on
    the operational efficiency. (3) On the part of the average production value, the
    higher the operational efficiency is, the higher is the operational efficiency,
    which means the average production value may cause effect on the earnings of
    the hotel. (4) On the part of the scale remuneration, the higher remuneration an
    international tourist hotel has, the higher the operational efficiency is which
    means the scale remuneration has great effect on the operational efficiency.
    (5)on the part of the number of the employees, the less number the hotel has,
    the higher the operational efficiency is, which means the number of the
    employees has great effect on the operational efficiency. (6) On the part of the
    chain hotels, the more chain international chain hotels there are, which means
    the number of the chain international has great effect on the operational
    efficiency.
    Appears in Collections:[Department of International Business] Theses & dissertations

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