Research of Vlog User?s Motivation Behavior and the Relationship

ASIA unversity > 創意設計學院 > 數位媒體設計學系 > 博碩士論文 > Item 310904400/2335

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題名:	Research of Vlog User?s Motivation Behavior and the Relationship
作者:	Ying-Ru Wang
貢獻者:	Department of Media and Design
關鍵詞:	vedio blog;vlog;Five Factor Model;Uses and Gratifications Theory
日期:	2009
上傳時間:	2009-11-06 05:08:28 (UTC+0)
出版者:	Asia University
摘要:	With Internet environment and technology growing mature, me-media becomes a popular trend in the web world nowadays. The video blog grows rapidly in domestic and foreign, even changes the past type of web media. Uses not only can share their life, express feelings, provide commentaries and opinions, user but can perform their creations on the video blog. The multimedia platform becomes the best stage allowing them to present themselves. This study, based on “Five Factor Model” and “Uses and Gratifications Theory”, explores video blog user’s motivation, behavior, and the relationship. By way of investigation method, the major finding is that different personalities don’t influence user’s motivations, but different personalities influence using behaviors. The research also finds that video-blog user’s motivations affect using behaviors. For example, the motivation “achievement” is related to the using behavior “information searching” and “creation sharing”. “Message” and “communication” are related to “information searching”, “VLOG managing” and “creation sharing”. Besides, “Control” is related to “VLOG managing”.
顯示於類別:	[數位媒體設計學系] 博碩士論文

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