Research of Vlog User?s Motivation Behavior and the Relationship

ASIAIR > College of Creative Design > Department of Media and Design > Theses & dissertations > Item 310904400/2335

Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/2335

Title:	Research of Vlog User?s Motivation Behavior and the Relationship
Authors:	Ying-Ru Wang
Contributors:	Department of Media and Design
Keywords:	vedio blog;vlog;Five Factor Model;Uses and Gratifications Theory
Date:	2009
Issue Date:	2009-11-06 05:08:28 (UTC+0)
Publisher:	Asia University
Abstract:	With Internet environment and technology growing mature, me-media becomes a popular trend in the web world nowadays. The video blog grows rapidly in domestic and foreign, even changes the past type of web media. Uses not only can share their life, express feelings, provide commentaries and opinions, user but can perform their creations on the video blog. The multimedia platform becomes the best stage allowing them to present themselves. This study, based on “Five Factor Model” and “Uses and Gratifications Theory”, explores video blog user’s motivation, behavior, and the relationship. By way of investigation method, the major finding is that different personalities don’t influence user’s motivations, but different personalities influence using behaviors. The research also finds that video-blog user’s motivations affect using behaviors. For example, the motivation “achievement” is related to the using behavior “information searching” and “creation sharing”. “Message” and “communication” are related to “information searching”, “VLOG managing” and “creation sharing”. Besides, “Control” is related to “VLOG managing”.
Appears in Collections:	[Department of Media and Design] Theses & dissertations

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