Relating Factors of Consumer Intent to Shop Online

ASIA unversity > 創意設計學院 > 數位媒體設計學系 > 博碩士論文 > Item 310904400/2325

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题名:	Relating Factors of Consumer Intent to Shop Online
作者:	Xu Zhen Wei
贡献者:	Department of Media and Design
关键词:	risk perceptions;online auction;trust;purchase intention
日期:	2008
上传时间:	2009-11-06 05:08:18 (UTC+0)
出版者:	Asia University
摘要:	Platforms of E commerce in Taiwan have been developed rapidly. Due to frequent cheating cases, consumer’s purchasing intention was hindered. Besides, simple system and service could not satisfy consumer’s requirement. Platforms of E commerce started to provide more perfect system and service to improve the safety of online shopping. E-tailers also provided transaction information and authentication by the third party to reduce buyer’s risk. 　　The current research is to explore the relationship between consumer’s purchasing intention and four constructs－outside factors of “information of E-tailer”, and "system of platform” as well as consumer’s inner “risk perceptions” and “trust”. By way of online questionnaire, 250 valid copies are received. 　　According to the statistics, “information of E-tailer” and “system of platform” are positively related to consumer’s purchasing intention. Besides, consumer’s “trust” to platform and E-tailer is also positively related to consumer’s purchasing intention. Using regression analysis, it is found that consumer’s online purchasing intention is predictable by all four constructs.
显示于类别:	[數位媒體設計學系] 博碩士論文

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