Relating Factors of Consumer Intent to Shop Online

ASIAIR > College of Creative Design > Department of Media and Design > Theses & dissertations > Item 310904400/2325

Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/2325

Title:	Relating Factors of Consumer Intent to Shop Online
Authors:	Xu Zhen Wei
Contributors:	Department of Media and Design
Keywords:	risk perceptions;online auction;trust;purchase intention
Date:	2008
Issue Date:	2009-11-06 05:08:18 (UTC+0)
Publisher:	Asia University
Abstract:	Platforms of E commerce in Taiwan have been developed rapidly. Due to frequent cheating cases, consumer’s purchasing intention was hindered. Besides, simple system and service could not satisfy consumer’s requirement. Platforms of E commerce started to provide more perfect system and service to improve the safety of online shopping. E-tailers also provided transaction information and authentication by the third party to reduce buyer’s risk. 　　The current research is to explore the relationship between consumer’s purchasing intention and four constructs－outside factors of “information of E-tailer”, and "system of platform” as well as consumer’s inner “risk perceptions” and “trust”. By way of online questionnaire, 250 valid copies are received. 　　According to the statistics, “information of E-tailer” and “system of platform” are positively related to consumer’s purchasing intention. Besides, consumer’s “trust” to platform and E-tailer is also positively related to consumer’s purchasing intention. Using regression analysis, it is found that consumer’s online purchasing intention is predictable by all four constructs.
Appears in Collections:	[Department of Media and Design] Theses & dissertations

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