Typology of Entrepreneurial Model for Vacation B&B in Taiwan

ASIA unversity > 亞洲學術期刊 > Asian Journal of Management and Humanity Sciences > v.1 n.2 > Item 310904400/2093

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题名:	Typology of Entrepreneurial Model for Vacation B&B in Taiwan
作者:	REN-FENG SHIUE;CHEN-DAUWU;SHIH-YEN LIN;JEN-SON CHENG
贡献者:	Department of Leisure and Recreation Management, Asia University
关键词:	typology of entrepreneurial model;vacation B&Bs.
日期:	2006-07
上传时间:	2009-10-13 07:22:25 (UTC+0)
出版者:	Asia University
摘要:	In this research, 13 B&B owners in the Chingjing area were interviewed to understand the typology of the entrepreneurial model for vacation B&Bs in Taiwan. According to the owners’ local identities before becoming involved in B&Bs and their operational motives for doing so, vacation B&Bs can be divided into business switching type, auxiliary operation type, investment venture type and countryside immigration type. The classification can be offered to potential operators in the future. According to the owners’ personal activities and operational motives, the researchers decided to categorize B&Bs as various operational models. This method can be applied to future related studies, such as research on service quality of different types of B&Bs, marketing, and consumer behaviors.
關聯:	Asian Journal of Management and Humanity Sciences 1(2):208-219
显示于类别:	[Asian Journal of Management and Humanity Sciences] v.1 n.2

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