Typology of Entrepreneurial Model for Vacation B&B in Taiwan

ASIAIR > Asia University Journals > Asian Journal of Management and Humanity Sciences > v.1 n.2 > Item 310904400/2093

Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/2093

Title:	Typology of Entrepreneurial Model for Vacation B&B in Taiwan
Authors:	REN-FENG SHIUE;CHEN-DAUWU;SHIH-YEN LIN;JEN-SON CHENG
Contributors:	Department of Leisure and Recreation Management, Asia University
Keywords:	typology of entrepreneurial model;vacation B&Bs.
Date:	2006-07
Issue Date:	2009-10-13 07:22:25 (UTC+0)
Publisher:	Asia University
Abstract:	In this research, 13 B&B owners in the Chingjing area were interviewed to understand the typology of the entrepreneurial model for vacation B&Bs in Taiwan. According to the owners’ local identities before becoming involved in B&Bs and their operational motives for doing so, vacation B&Bs can be divided into business switching type, auxiliary operation type, investment venture type and countryside immigration type. The classification can be offered to potential operators in the future. According to the owners’ personal activities and operational motives, the researchers decided to categorize B&Bs as various operational models. This method can be applied to future related studies, such as research on service quality of different types of B&Bs, marketing, and consumer behaviors.
Relation:	Asian Journal of Management and Humanity Sciences 1(2):208-219
Appears in Collections:	[Asian Journal of Management and Humanity Sciences] v.1 n.2

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