"The research on supply chain management (SCM)
has been for decades the focus of the academic communities and
practitioners alike. SCM depends on implementing E-Commerce
(EC) as the key success factor. Distribution channel as the very
end of the supply chain where customers buy market offerings
including core products and supplementary services plays a
crucial role in business excellence. However, little attention has
been paid for the study on the antecedent consequence of
performance improvement of sales/service channel in the extant
body of research. Therefore, based on the outcome of literature
review and field survey, we propose a conceptual model based on
Levitt's insights and Chopra's framework to explore influential
factors on the performance in the EC context, by taking
automobile channel as the study case. Hypotheses are made to
conceptualize a theoretical framework allowing the methodology
of structure equation modeling (SEM) to test the theory. The
objective is to identify the causal links of channel performance
with constructs such as EC practice, EC environment,
information technology capacity, and partner relationship
management. The outcome of this study makes a contribution in
shedding light on sales/service channel strategy form ulation for
performance improvement."
Relation:
Proceedings of 6th International Conference on Service System and Service Management
