ASIA unversity:Item 310904400/18416
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    题名: Exploring Influential Factors on the Performance of Sales/Service Channel in the E-Commerce Context – An Empirical Study on Auto Distributors in Taiwan
    作者: 陳永信;Chen, Yung-Hsin;SHih, Yi-Tien;蔡碩倉;Tsai*, Shuo-Chang
    贡献者: 經營管理學系
    关键词: Distribution channel power, core products and supplementary services, E-Commerce, supply chain management
    日期: 2009-06
    上传时间: 2012-11-26 04:48:20 (UTC+0)
    摘要: "The research on supply chain management (SCM)
    has been for decades the focus of the academic communities and
    practitioners alike. SCM depends on implementing E-Commerce
    (EC) as the key success factor. Distribution channel as the very
    end of the supply chain where customers buy market offerings
    including core products and supplementary services plays a
    crucial role in business excellence. However, little attention has
    been paid for the study on the antecedent consequence of
    performance improvement of sales/service channel in the extant
    body of research. Therefore, based on the outcome of literature
    review and field survey, we propose a conceptual model based on
    Levitt's insights and Chopra's framework to explore influential
    factors on the performance in the EC context, by taking
    automobile channel as the study case. Hypotheses are made to
    conceptualize a theoretical framework allowing the methodology
    of structure equation modeling (SEM) to test the theory. The
    objective is to identify the causal links of channel performance
    with constructs such as EC practice, EC environment,
    information technology capacity, and partner relationship
    management. The outcome of this study makes a contribution in
    shedding light on sales/service channel strategy form ulation for
    performance improvement."
    關聯: Proceedings of 6th International Conference on Service System and Service Management
    显示于类别:[經營管理學系 ] 會議論文

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