| Abstract: | 主題是探討新型菇類農場發展，先了解導入「智慧農業」之菇類農場發展現況，次分析影響其發展之因素，再經由SWOT分析與五力分析等理論對銥光農業科技股份有限公司創新生產的ELIGHTS 植物工廠新型菇類種植櫃進行個案分析，以探討其未來展望與發展策略。
研究主要發現如下：
一、ELIGHTS新型菇類農場優勢：(1)自主研發創新、高效種植、集裝箱式、可移動。(2)智慧生產。(3)有農產品產銷履歷驗證。(4)經營者經歷豐富。(5)菇類種植不侷限於土地、氣候。劣勢：(1)種植櫃為單一櫃式，不易實施栽培流程、採收，清洗、包裝自動化，且規模不大。(2)尚未運用大數據分析。機會：(1)新型態之菇類種植方式，對消費者具有一定的吸引力。(2)台灣與很多國家菇類農場機械化、自動化與安定化尚不夠進步，有很多內外銷機會。威脅：很多國家有技術先進，機械化、自動化程度高，專業分工明確，產業鏈完善，科技支持，大力培育市場，引導消費等優點。
二、ELIGHTS新型菇類農場的五力均是弱小的。
三、建議主要改善策略如下：(1)研發可串聯多個櫃體的新型菇類種植櫃，使容易實施自動化，亦可擴大生產規模。(2)指派專人從事大數據資料蒐集及分析、新顧客開發。(3)與海運公司簽訂合約。(4)聘請國際貿易法律顧問。(5)聘請管理專家研訂應地制宜的快速性變通管理模式。(6)指派技術研發人員，研發種植櫃設備中的耗材，可從當地取得替代品。
The theme is to explore the development of new mushroom farms, first understand the current situation of the development of mushroom farms introduced into "smart agriculture", analyze the factors affecting their development, and then analyze the innovation of Shuguang Agricultural Science and Technology Co., Ltd. through SWOT analysis and five-force analysis. A case study of the new mushroom planting cabinet at the ELIGHTS plant factory was conducted to explore its future vision and development master plan.
The main discoveries:
First, the advantages of ELIGHTS new mushroom farm are: (1) independent research and development innovation, efficient planting, container-type, mobile. (2) Smart production. (3) Verification of production and sales of agricultural products. (4) The experience of the operators is rich. (5) Mushroom cultivation is not limited to land and climate. The disadvantages are: (1) The planting cabinet is a single cabinet type, which is difficult to implement cultivation process, harvesting, cleaning, packaging automation, and the scale is not large. (2) Big data analysis has not been applied. The opportunities are: (1) The new type of mushroom cultivation method has certain appeal to consumers. (2) The mechanization, automation and stability of Taiwan's mushroom farms in many countries are not progressing enough, and there are many opportunities for domestic and foreign sales. The threat are: Many countries have advanced technology, automation, clear division of labor, perfect industrial chain, scientific and technological support, vigorously cultivate the market, and guide consumption.
Second, the five forces of ELIGHTS new mushroom farms are weak.
Third, suggested the major improvement strategies are as follows: (1) Develop new mushroom planting cabinets that can be connected in series with multiple cabinets, making it easy to automate and expand production scale. (2) Designate special personnel to engage in big data work and new customer development. (3) Signing a contract with the shipping company. (4) Engage international trade legal counsel. (5) Engage management experts to develop a rapid and flexible management model tailored to local conditions. (6) Assign technical R&D personnel to develop consumables in planter equipment and obtain substitutes locally. |
