Relationship Quality, Relationship Value, Purchasing Intention: An Empirical Study in the Retail Industry in the USA, Japan and Taiwan

ASIA unversity > 亞洲學術期刊 > Asian Journal of Arts and Sciences > v.1 n.2 > Item 310904400/11086

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题名:	Relationship Quality, Relationship Value, Purchasing Intention: An Empirical Study in the Retail Industry in the USA, Japan and Taiwan
作者:	DONG-JENN YANG JAY M. WU KUAN-I WANG
贡献者:	Department of Business Administration, I-Shou University, Taiwan Graduate School of Management, I-Shou University, Taiwan Instructor, Center of General Education ,Chang Jung Christian University, Taiwan Taxi Association of Kaohsiung, Taiwan
关键词:	relationship quality relationship value purchasing intention retailing
日期:	2010-12
上传时间:	2011-04-20 02:34:17 (UTC+0)
出版者:	Asia University
摘要:	Due to the increasing globalization of the marketplace, understanding consumer culture has become a most critical issue. The purpose of this study is to review the past literature and propose a model of “quality-value-purchasing intention.” This study examines this model by focusing on 7-Eleven convenience stores in Japan, Taiwan and the USA. A total of 156 college students from Waseda University in Japan, Cheng Kung University in Taiwan and the University of California, Los Angeles (UCLA) in the USA were recruited as participants. The results indicate that the USA’s consumers relate quality and relational value as well as retail trade purchasing intention with forward influence relations. Moreover, relational value takes on an intermediary role in Japan, but not in Taiwan.
關聯:	Asian Journal of Arts and Sciences 1(2):155-166
显示于类别:	[Asian Journal of Arts and Sciences ] v.1 n.2

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