Relationship Quality, Relationship Value, Purchasing Intention: An Empirical Study in the Retail Industry in the USA, Japan and Taiwan

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Title:	Relationship Quality, Relationship Value, Purchasing Intention: An Empirical Study in the Retail Industry in the USA, Japan and Taiwan
Authors:	DONG-JENN YANG JAY M. WU KUAN-I WANG
Contributors:	Department of Business Administration, I-Shou University, Taiwan Graduate School of Management, I-Shou University, Taiwan Instructor, Center of General Education ,Chang Jung Christian University, Taiwan Taxi Association of Kaohsiung, Taiwan
Keywords:	relationship quality relationship value purchasing intention retailing
Date:	2010-12
Issue Date:	2011-04-20 02:34:17 (UTC+0)
Publisher:	Asia University
Abstract:	Due to the increasing globalization of the marketplace, understanding consumer culture has become a most critical issue. The purpose of this study is to review the past literature and propose a model of “quality-value-purchasing intention.” This study examines this model by focusing on 7-Eleven convenience stores in Japan, Taiwan and the USA. A total of 156 college students from Waseda University in Japan, Cheng Kung University in Taiwan and the University of California, Los Angeles (UCLA) in the USA were recruited as participants. The results indicate that the USA’s consumers relate quality and relational value as well as retail trade purchasing intention with forward influence relations. Moreover, relational value takes on an intermediary role in Japan, but not in Taiwan.
Relation:	Asian Journal of Arts and Sciences 1(2):155-166
Appears in Collections:	[Asian Journal of Arts and Sciences ] v.1 n.2

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