As early as 3000 years ago, the table tour appeared. You can find the tabletop
game has always been very important and have a closer interaction with others. At the
same time, people can think to enhance their ability.
This study selected the world's three major game manufacturers: Hasbro, Mattel
and Lego to compare its classic tabletop game and its business model. The study
found that Hasbro owned Monopoly continues to keep pace with the times, changing
a lot of content, but also cooperate with the well-known entertainment industry and
film and television works to win the hearts of many consumers. And UNO owned by
Mattel has 40 years of history, it has always been a first tour of the primary players to
play. Its advantages are cheap, simple rules and make more people to play, but it has
not changed much. Lego in the children and adult market has been diehard fans, the
play changes more, no matter how small can play. Moreover, it combined with the
film and television with storytelling, but also good at listening to the voice of
customers, through many channels and consumers together to innovate.
