A Study of Tabletop Game Development and Business Model

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Title:	A Study of Tabletop Game Development and Business Model
Authors:	Liao, Hua-Sung
Contributors:	經營管理學系
Keywords:	Tabletop Game;Business Model;Mattel;Lego;Hasbro
Date:	2017
Issue Date:	2017-09-18 02:29:46 (UTC+0)
Publisher:	亞洲大學
Abstract:	As early as 3000 years ago, the table tour appeared. You can find the tabletop game has always been very important and have a closer interaction with others. At the same time, people can think to enhance their ability. This study selected the world's three major game manufacturers: Hasbro, Mattel and Lego to compare its classic tabletop game and its business model. The study found that Hasbro owned Monopoly continues to keep pace with the times, changing a lot of content, but also cooperate with the well-known entertainment industry and film and television works to win the hearts of many consumers. And UNO owned by Mattel has 40 years of history, it has always been a first tour of the primary players to play. Its advantages are cheap, simple rules and make more people to play, but it has not changed much. Lego in the children and adult market has been diehard fans, the play changes more, no matter how small can play. Moreover, it combined with the film and television with storytelling, but also good at listening to the voice of customers, through many channels and consumers together to innovate.
Appears in Collections:	[Department of Business Administration] Theses & dissertations

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