This study managed to test and verify the multi-dimensional color barcode and tracking system applied by Taiwan Zhongchian Technology Co., Ltd. This business wants contribute its energy and resources to revitalize Taiwanese agriculture and food industries while safeguarding public health and improving its corporate image and performance as a gatekeeper of food products. This study examined the multi-dimensional color barcode and tracking system developed by the company for the sake of maintaining food safety. This system can help address two major problems undermining food safety. First, given the uniqueness of the multi-dimensional color barcodes, they cannot be replicated, and thus can avoid barcode fraud. In addition, the tracking system allows consumers to check the whole production chain, from the field to the table, themselves. As such, food quality issues can be resolved as completely as possible. Furthermore, the designability and scalability of the multi-dimensional color barcodes allow the barcodes to be made into different shapes, as well as patterns, and even be presented in animation, to enhance businesses’ corporate image. Since the multi-dimensional color barcode and tracking system can be developed into a database, complete information can be offered to consumers, which will, in turn, increase the efficiency of businesses’ production process and enhance their corporate performance, as a result.
