How To Use Big Data Of Multi-Dimensional Color Barcodes To Monitor Food Safety And Enhance Corporate Image And Corporate Performance

ASIA unversity > 管理學院 > 財務金融學系 > 博碩士論文 > Item 310904400/107631

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题名:	How To Use Big Data Of Multi-Dimensional Color Barcodes To Monitor Food Safety And Enhance Corporate Image And Corporate Performance
作者:	Chen, Jin-Yuan
贡献者:	財務金融學系碩士在職專班
关键词:	food safety;Taiwan Zhongchian Technology Co. Ltd.;multi-dimensional color barcodes;corporate image;corporate performance
日期:	2017
上传时间:	2017-09-15 01:53:51 (UTC+0)
出版者:	亞洲大學
摘要:	This study managed to test and verify the multi-dimensional color barcode and tracking system applied by Taiwan Zhongchian Technology Co., Ltd. This business wants contribute its energy and resources to revitalize Taiwanese agriculture and food industries while safeguarding public health and improving its corporate image and performance as a gatekeeper of food products. This study examined the multi-dimensional color barcode and tracking system developed by the company for the sake of maintaining food safety. This system can help address two major problems undermining food safety. First, given the uniqueness of the multi-dimensional color barcodes, they cannot be replicated, and thus can avoid barcode fraud. In addition, the tracking system allows consumers to check the whole production chain, from the field to the table, themselves. As such, food quality issues can be resolved as completely as possible. Furthermore, the designability and scalability of the multi-dimensional color barcodes allow the barcodes to be made into different shapes, as well as patterns, and even be presented in animation, to enhance businesses’ corporate image. Since the multi-dimensional color barcode and tracking system can be developed into a database, complete information can be offered to consumers, which will, in turn, increase the efficiency of businesses’ production process and enhance their corporate performance, as a result.
显示于类别:	[財務金融學系] 博碩士論文

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