| Abstract: | Bags in the modern life is play a very important role, Taiwan has also
found a lot of world famous bags brand, won the "bags kingdom"
reputation, bag industry has been very popular. This paper explores the
critical success factors that influencing the operation performance of the
bag industry, validates the practice by theory and makes up for the
deficiency of the existing empirical research literature, and then develops
the effective business strategy and improves the business performance to
establish the sustainable development of the enterprise.
We uses literature analysis and Delphi techniques, invited two
scholars and 18 experts to discuss, interviewed by experts and scholars,
and refer to experts and scholars to provide suggestions, according to
Michael E. Porter's five force analysis structure summarized as : The
existing manufacturers of hostile competition, the potential competitors of
the threat, the bargaining power of suppliers, the bargaining power of the
purchaser, and the substitute goods or services, and 20 items, and then
according to the three Delphi Techniques questionnaire survey.
The results of this study finally summed up the ten items, in order to
enhance the bag industry, the critical success factors include: the same
industry and numerous, industry slow growth, standard or no difference
products, with complete information, Or low, government policy or
regulation, the monopoly of suppliers, the price and performance is better,
the buyer is not important customers, customers face alternatives to
maintenance costs derived from the results of the study to provide the same
industry for business decision-making reference, and Provide government
policy to determine economic and trade policy reference. |
