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    ASIA unversity > 資訊學院 > 資訊傳播學系 > 博碩士論文 >  Item 310904400/101030


    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/101030


    Title: The Use and Avoidance of Politicians Facebook
    Authors: CHANG, NAI-HSIN
    Contributors: 資訊傳播學系
    Keywords: Facebook;Political Communication;Cynicism;political information efficacy;uses and gratification;avoidance
    Date: 2016
    Issue Date: 2016-08-19 03:25:38 (UTC+0)
    Publisher: 亞洲大學
    Abstract: Facebook election have become the trend. Many researches have studied on this subject and their conclusions were positive about the effect of Facebook on voter’s political efficiency and participation. On the other hand, some studies demonstrated that politicians did not exert the interactive quality of Facebook. It is a reasonable doubt that people who use politicians Facebook are actually those who are being active in politics. So, is Facebook really that good for political communication? By using a survey investigation, this research explored the factors influencing voter’s use and avoidance of the politician Facebook during the general election of 2014. The conclusion found that the use of politicians Facebook can be predicted by education , political information efficacy and online political participation .Politicians Facebook avoidance can be predicted by cynicism and political information efficacy . Besides, voting behavior were positively correlated with the use of the politician Facebook.
    Appears in Collections:[資訊傳播學系] 博碩士論文

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