The Use and Avoidance of Politicians Facebook

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题名:	The Use and Avoidance of Politicians Facebook
作者:	CHANG, NAI-HSIN
贡献者:	資訊傳播學系
关键词:	Facebook;Political Communication;Cynicism;political information efficacy;uses and gratification;avoidance
日期:	2016
上传时间:	2016-08-19 03:25:38 (UTC+0)
出版者:	亞洲大學
摘要:	Facebook election have become the trend. Many researches have studied on this subject and their conclusions were positive about the effect of Facebook on voter’s political efficiency and participation. On the other hand, some studies demonstrated that politicians did not exert the interactive quality of Facebook. It is a reasonable doubt that people who use politicians Facebook are actually those who are being active in politics. So, is Facebook really that good for political communication? By using a survey investigation, this research explored the factors influencing voter’s use and avoidance of the politician Facebook during the general election of 2014. The conclusion found that the use of politicians Facebook can be predicted by education , political information efficacy and online political participation .Politicians Facebook avoidance can be predicted by cynicism and political information efficacy . Besides, voting behavior were positively correlated with the use of the politician Facebook.
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