The Role of Risk Attitude in Online Shopping: The effects of Risk Attitude on Online Shopping Experience, Customer Satisfaction, and Repurchase Intention

ASIA unversity > 管理學院 > 休閒與遊憩管理學系 > 期刊論文 > Item 310904400/9847

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題名:	The Role of Risk Attitude in Online Shopping: The effects of Risk Attitude on Online Shopping Experience, Customer Satisfaction, and Repurchase Intention
作者:	Wu, Wann Yih & Chang, Man-Ling
關鍵詞:	risk attitude;online shopping experience;consumer satisfaction;repurchase intention
日期:	2007
上傳時間:	2010-06-02 11:51:32 (UTC+0)
出版者:	Asia University
摘要:	Risk attitude is a stable personality characteristic that is inherent in an individual, and may be the cause of differences in decisions to shop online. This article records an attempt to explore the direct and moderate effects of risk attitude on consumer behavior in the online context. The results show that risk attitude is positively associated with online shopping experience, consumer satisfaction, and repurchase intention for online shopping. Furthermore, the risk attitude promotes a positive influence of online shopping experience on satisfaction. Finally, the evaluation and emotion-based satisfaction would enhance online buyers' repurchase intention when they are characterized as having higher risk preference.
關聯:	Social Behavior and Personality: The International Journal 35(4) : 453-468
顯示於類別:	[休閒與遊憩管理學系] 期刊論文

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