灰關聯分析應用於半導體業聲望評價之研究

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Title:	灰關聯分析應用於半導體業聲望評價之研究
Authors:	林士彥;蔡碩倉;林銘昌
Keywords:	企業聲望;多屬性決策;灰關聯分析;Business Reputation;Multiple Attribute Decision Making;Grey Relational Analysisa
Date:	2005-06
Issue Date:	2010-06-02 11:51:00 (UTC+0)
Publisher:	Asia University
Abstract:	本研究運用多屬性決策 (Multiple Attribute Decision Making, MADM) 來進行半導體業的企業聲望評價與績效評估，期能為半導體業者提供標竿學習之重要指標、電腦資訊相關業者提供一個簡易評選供應商之方法、投資者評估出較適合投資之標的，或是提供與即將踏入社會之新鮮人作為評估就業目標的重要參考指標之一。當有為數不少的半導體業可供評選，又有許多評估因子需要同時考慮，此時透過多屬性決策之灰關聯分析 (Grey Relational Analysis, GRA) 技術的輔助來評估出較適合之半導體業，此類決策方法對解決多目標間的衝突與矛盾、彼此優先次序不同的問題非常有效。透過灰關聯分析亦可以進一步的探討在不同的決策者喜好之下，各家半導體業整體表現之不同點。 This research applies techniques of the Multiple Attribute Decision Making (MADM), such as Simple Additive Weighting method (SAW), Grey Relational Analysis (GRA) , to prioritize the business reputation of the eight companies in semiconductor manufacturers with different parameters and weights settings. While evaluating various attributes among numerous manufacturers, the Multiple Criteria Decision Making method is practically effective on selecting the best company in semiconductor manufacturers.
Relation:	產業論壇 7(2) : 67-88
Appears in Collections:	[Department of Leisure and Recreation Management] Journal Article

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