Research of The Marketing Strategies of Yoga Exercise–A Case Study of Jhoulan Town ,Miao-Li County

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題名:	Research of The Marketing Strategies of Yoga Exercise–A Case Study of Jhoulan Town ,Miao-Li County
作者:	Ko, Chiu-Ju
貢獻者:	國際企業學系碩士在職專班
關鍵詞:	Yoga Exercise;Marketing Strategy;Qualitative Interviews
日期:	2016
上傳時間:	2016-03-31 05:56:57 (UTC+0)
出版者:	亞洲大學
摘要:	This study aimed to explore marketing strategies of yoga exercise in Jhuolan; qualitative interviews and open questionnaires were implemented on a yoga teacher and her students. The current predicaments of yoga exercise industry on Jhuolan are settlement dispersion, demographic aging, mostly farming, resistance of exhansting, lack of health information and need for funding. By understanding above, there are some suggestions for future development: 1.Strong still health informations and establish proper concepts in courses. 2.Promotion to the elderly andfarmers with the appeal of rehabilitation. 3.Actively seek the opportunity of funding and class by government, schools and folk organizations. 4.Outward expansion from the original students, and give participants opportunity to share by courses or dinner parties. 5.Popularize the internet marketing, and transfer course informations and experience sharing by reginal associations on Jhoulan. And also wish to provide practical marketing strategies of popularizing yoga exercises in rural areas by this study.
顯示於類別:	[國際企業學系] 博碩士論文

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