Study of Business Model on a Flower Chain Store

ASIAIR > College of Management > Department of Leisure and Recreation Management > Theses & dissertations > Item 310904400/96796

Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/96796

Title:	Study of Business Model on a Flower Chain Store
Authors:	Chen, Yan Syu
Contributors:	圖書館
Keywords:	floral industry;electronic transaction;floral chain
Date:	2016
Issue Date:	2016-03-29 06:31:28 (UTC+0)
Publisher:	亞洲大學
Abstract:	There was about 11930 hectares of floral planting area in Taiwan in the year of 2012, with an average of annual production of $12.4 billion over the past decade, which is a high value added industry. Flower growers nowadays can easily get information from its transparent market platform. A flower market sales platform has been set up as a computerized auction for transaction services such as reservation, and electronic ordering. Floral industry in Taiwan has slowly moved into a chain business model. This study used an in-depth interview as its research method to understand the point of views from the floral owners about the chain business model. The results have shown that the floral industry is different from the traditional market, which needs to combine with other industries to promote more floral products. Flowers aren’t decorative arts anymore. They can be combined with cultural innovation to create floral story-telling products. Flower chain stores can be more closer to customers during innovative services.
Appears in Collections:	[Department of Leisure and Recreation Management] Theses & dissertations

Files in This Item:

File	Description	Size	Format
index.html		0Kb	HTML	296	View/Open

View Licence