Online consumer reviews positive / negative attitude towards the message of the product, it affects the credibility of the message: the country effect variable source of interference

ASIA unversity > 管理學院 > 休閒與遊憩管理學系 > 博碩士論文 > Item 310904400/96672

jsp.display-item.identifier=請使用永久網址來引用或連結此文件: http://asiair.asia.edu.tw/ir/handle/310904400/96672

题名:	Online consumer reviews positive / negative attitude towards the message of the product, it affects the credibility of the message: the country effect variable source of interference
作者:	Chen, Syuan Ru
贡献者:	經營管理學系
关键词:	Online consumer review;Country-of-origin effect;Credibility of the message
日期:	2015
上传时间:	2016-03-29 02:27:25 (UTC+0)
出版者:	亞洲大學
摘要:	In view of network users, consumers can communicate via multiple online media search and delivery information, and Web-based communication media gathered together a vast product information, and can perform various marketing functions. This study based on online reviews messages to positive comments influence of source credibility on product attitudes, according to weigh possible modes of message source interference effects on source credibility. Designing questionnaires for data collection, selected according to online reviews to third-party websites as a source of research information, collecting a total 330 Valid samples, verify the hypothesis of this research. Experimental results obtained the following results found for the consumption of consumers watching these comments, these comments positive and negative message size can affect the consumer's perception of the hotel itself. Secondly, consumers themselves to judge the quality of the product itself, not by other consumers holding the nose. And the country of origin of the comments will affect consumers in consumer perceptions of you comment on this message.
显示于类别:	[休閒與遊憩管理學系] 博碩士論文

文件中的档案:

档案	描述	大小	格式	浏览次数
index.html		0Kb	HTML	271	检视/开启

检视Licence

在ASIAIR中所有的数据项都受到原著作权保护.

数据加载中.....